Infographic: Slow Websites Cost Retailers Billions

The days of dial-up are long gone. Most modern internet users expect websites to load lickety-split. For online retailers, having a fast website could be the difference between success and failure. Research shows that most consumers expect a website to load in about three seconds. If a site takes much longer, it will begin to lose its audience. In fact, a one-second delay in load time would cost an estimated $1.6 billion annually. Check out the following infographic, created by SmartBear, for all the info on how a slow site could seriously affect a retailer’s bottom line.

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