Generating More Revenue From Email: Fresh Ideas for Retailers (2014 Retail Marketing Virtual Conference Session)
Sponsored by: SDL
Speakers: Jeanne Jennings, Consultant, Email Marketing Strategy, JeanneJennings.com
Click above/below to view this webinar, originally offered as a session at 2014 Retail Marketing Virtual Conference & Expo.
Do you know that email has a higher return on investment than any other direct response channel ($28.50, on average, for each dollar spent, according to the Direct Marketing Association)? Are you sure your email marketing program is as effective and profitable as it could be?
Join us for this fast-paced session covering advanced strategies you can use to optimize your email marketing performance. I'll cover the following:
- leveraging open and click reach to improve results;
- identifying opportunities for improvement and testing to boost ROI;
- quantifying the "nudge" effect for a more accurate attribution model;
- so much more!
You'll leave this session with new ways to analyze your email marketing efforts, as well as fresh ideas for generating more revenue from email.