This video features a keynote from Vanathy Lakshmi, vice president of product and experiences at JCPenney, titled "A Strategy for Winning With People, Process and Technology" from Total Retail Tech 2023 in Denver.

Transformation involves having a clear strategy, understanding your customers, and evolving the ways of working within to actually change not just the technology, but also the people and process within. How does your organization understand value and where it comes from? How do you move the organization’s priority through the lens of a KPI so the investment of money happens in the right places — tech, people and modernization. This engaging keynote will answer these questions as well as provide attendees with a road map for better managing people, processes and technology, resulting in better business outcomes.

To view Lakshmi's presentation slides, as well as others from Total Retail Tech 2023, click here.

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