Handling returns is often seen as a “necessary evil” for B-to-B marketers. But in fact, it can be a great source of loyal customers. Returns are a fact of life in any catalog business, so why not make the most of them?
Here are some suggestions to turn your returns process from a “necessary evil” into a positive customer experience:
Use Returns to Cultivate Loyal Customers
Handling returns is often seen as a “necessary evil” for B-to-B marketers. But in fact, it can be a great source of loyal customers. Returns are a fact of life in any catalog business, so why not make the most of them?
Here are some suggestions to turn your returns process from a “necessary evil” into a positive customer experience: