Welcome to 2009, the Year of Engagement, Social Marketing and Web 2.0, Part 2 of 2
This week, I continue my look at the trends that'll shape multichannel marketing in 2009, in particular how social media and customer reviews can benefit your business.
(For part 1, click here.)
Adapt or Die!
Clearly, the way to adapt to changes in the marketplace is to get out in front of the wave. It’s not too late, so don’t fret if you're not. As a direct marketing consultant, I’m in the same boat. With a background steeped in the more traditional direct marketing principles, I need to be more on the cutting edge, too. In the last year, I've become enamored with social media as a marketing tool and its potential to engage.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.