Warranties, Guarantees: Reducing the Barriers to Purchasing (the Good and the Bad)
UPDATE: Right after this blog post published, I got a call from someone at CompUSA. I was told two things:
- That the CompUSA I was writing about went out of business and the NEW CompUSA would never treat customers with warranty issues so shabbily.
- CompUSA had made arrangements for me to get a new TV for all my troubles.
I'll get into more detail on this in my next post, but for now, I wanted to let you know that last week I received a new TV from CompUSA as a peace offering for the four years I spent fighting with its (well, actually the OLD CompUSA’s) warranty company, Assurant Solutions.
- Categories:
- Management
- Companies:
- CompUSA
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
