Content Engagement Allows for Connection and ‘REALationships,’ Part 1, Linkedin
In the column I wrote for Retail Online Integration's Winter 2015 print issue, I promised to provide some tips for building "REALationships" via social media. We are, in my opinion, starting to rely on social media automation tools too much — the consequence of which is losing our ability to build real connections and lasting, durable relationships.
Here are some tips for engaging your audience. Once engaged, you have their attention for a short window. That's the time to reach out and personally make a connection. Connections and relationships, sorry, REALationships are the currency that drives return on investment and true success in social media.
In part one of this multipart series, I focus specifically on LinkedIn. Future parts of this series will include tips for other social platforms.
I don't know about you, but I obsess over my LinkedIn stats. I love to see how many people have viewed my profile (right side of your homepage) and what my ranking is (easier to view on LinkedIn's mobile app). My goal is to get as many page views as possible. Page views are the starting point for connections and relationships. I get much business, and make many personal connections, from my LinkedIn profile.
How Do I promote My Profile on Linkedin and Drive Views?
1. Use the "Share" button (along with "liking" and making appropriate comments) to pass on good content from your homepage "updates." Your shares then get reshared, etc. The best content to share? Infographics, articles and quotes, the last of which are great especially if they're in a graphic. A quality share drives many of my profile views and is a great way to increase your network ranking. And, of course, the people whose content you share appreciate the visibility too!
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.