Shameless Self-promotion For Dummies (in the Catalog/Multichannel Business), Part 1
Not wanting to be laid off, I knew I had to do something. So I brought out the trumpets. The marketing programs my team created increased lead flow (it was a B-to-B position) significantly. What’s more, we were under budget.
So rather than relying on weekly reports, I sent daily flash reports up the chain of command, showing we were doubling our past efforts in terms of lead flow. In essence, I painted a rosy picture and kept people’s spirits up even in a declining market.
In the end, sometimes you need to remind people why you’re there. The minute you sniff out an issue involving you or your work, it’s time to start trumpeting your accomplishments. No harm in that, right? Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at http://www.linkedin.com/in/jimwgilbert, or you can e-mail him at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.