Shameless Self-promotion For Dummies (in the Catalog/Multichannel Business), Part 1
Not wanting to be laid off, I knew I had to do something. So I brought out the trumpets. The marketing programs my team created increased lead flow (it was a B-to-B position) significantly. What’s more, we were under budget.
So rather than relying on weekly reports, I sent daily flash reports up the chain of command, showing we were doubling our past efforts in terms of lead flow. In essence, I painted a rosy picture and kept people’s spirits up even in a declining market.
In the end, sometimes you need to remind people why you’re there. The minute you sniff out an issue involving you or your work, it’s time to start trumpeting your accomplishments. No harm in that, right? Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at http://www.linkedin.com/in/jimwgilbert, or you can e-mail him at email@example.com.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.