How Video Marketing Led to Brand Differentiation and Revenue Growth for The Fresh Diet, Part 1
This is part one of a two-part series on how diet brand The Fresh Diet has leveraged video to grow brand awareness and its bottom line. The second and final part of this series will run in Thursday's issue of ROI Report.
I've been using video for my clients since 2009. Some of my best examples came from a diet company that was a client a few years ago. I've replicated this success over and over, so I wanted to share this short case study (and a few tips from other clients) with you.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.