Network Your Way to Catalog Success
I see this as a multiphase experiment, with step one being connecting with people. Since starting, I already have 98 connections to others, including people I work for and with, students of mine, vendor-partners, and even a few friends.
After step one, we’ll see how to manage my network so as to get the most out of it.
Next week, I’ll share with you the results of my experiment and provide you with a more in-depth review of the LinkedIn network. In the meantime, I encourage you to both try out the network and link to me. Once you are “in” the network, you can find vendors and employees, ask questions, and get answers on any business-related topic. You can recommend people and have people recommend you. These are personal testimonials, if you will. The network works on the concept of “six degrees of separation” — people you know and people they know make your potential networking opportunities grow exponentially.
What first struck me is that there were so many people I already knew on the network — business associates, people in the industry; I even reconnected with a friend of mine from when I was a teenager. And by browsing to see who my connections were connected to, I could network with many other people.
So I invite you to check out www.linkedin.com. I welcome your comments to add insight for the next part of the article series. Stay tuned for more on how I’m developing my network next week.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can e-mail him at firstname.lastname@example.org
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.