Network Your Way to Catalog Success
I see this as a multiphase experiment, with step one being connecting with people. Since starting, I already have 98 connections to others, including people I work for and with, students of mine, vendor-partners, and even a few friends.
After step one, we’ll see how to manage my network so as to get the most out of it.
Next week, I’ll share with you the results of my experiment and provide you with a more in-depth review of the LinkedIn network. In the meantime, I encourage you to both try out the network and link to me. Once you are “in” the network, you can find vendors and employees, ask questions, and get answers on any business-related topic. You can recommend people and have people recommend you. These are personal testimonials, if you will. The network works on the concept of “six degrees of separation” — people you know and people they know make your potential networking opportunities grow exponentially.
What first struck me is that there were so many people I already knew on the network — business associates, people in the industry; I even reconnected with a friend of mine from when I was a teenager. And by browsing to see who my connections were connected to, I could network with many other people.
So I invite you to check out www.linkedin.com. I welcome your comments to add insight for the next part of the article series. Stay tuned for more on how I’m developing my network next week.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can e-mail him at email@example.com
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.