Much Ado About Marketing: Another Year, Another DMA Conference

By Jim Gilbert

Every year there's a different focus to the Direct Marketing Association's Annual Conference. This morning I'm heading out to Chicago to witness the spectacle once again. And once again (if you pardon the shameless self-promotion), I'll be presenting my session, The 9 Immutable Laws of Social Media Marketing. My session is part of the DMA's "Back by Popular Demand" series. (By the way, it's Wednesday at 10 a.m. if you want to see it and meet me. For more info, click here)

In truth, I haven't read much about DMA13. Frankly, I want to be surprised. I'll be adding another post toward the end of the week with my takeaways from the show. In the meantime, my guess is that much of the focus in the sessions and the exhibit hall will be on two things: big data and mobile marketing. These two areas interest me, and I'll pay particular attention to them and report back. I'm not sure if both topics are real or hype, so I want to use my time to decipher the code and hopefully provide you an insight or two in the process.

I'll keep it short this week (gotta finish packing). I'm curious to see the attendance at the conference. Let me end with a question: Are you going to the DMA conference? Let me know why or why not in the comments section below.

See you (or not) there.

0 Comments

View Comments

Companies:
Direct Marketing Association

Places:
Chicago

Jim Gilbert Author's page

Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.