Much Ado About Marketing: Another Year, Another DMA Conference

By Jim Gilbert

Every year there's a different focus to the Direct Marketing Association's Annual Conference. This morning I'm heading out to Chicago to witness the spectacle once again. And once again (if you pardon the shameless self-promotion), I'll be presenting my session, The 9 Immutable Laws of Social Media Marketing. My session is part of the DMA's "Back by Popular Demand" series. (By the way, it's Wednesday at 10 a.m. if you want to see it and meet me. For more info, click here)

In truth, I haven't read much about DMA13. Frankly, I want to be surprised. I'll be adding another post toward the end of the week with my takeaways from the show. In the meantime, my guess is that much of the focus in the sessions and the exhibit hall will be on two things: big data and mobile marketing. These two areas interest me, and I'll pay particular attention to them and report back. I'm not sure if both topics are real or hype, so I want to use my time to decipher the code and hopefully provide you an insight or two in the process.

I'll keep it short this week (gotta finish packing). I'm curious to see the attendance at the conference. Let me end with a question: Are you going to the DMA conference? Let me know why or why not in the comments section below.

See you (or not) there.

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Direct Marketing Association

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Jim Gilbert Author's page Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.