LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 3
This week in the third and final part of this series, I offer suggestions for how LinkedIn's publishing platform can be improved upon for its next iteration. (For part one, click here; for part two, click here.)
While I really love the message amplification I'm getting using LinkedIn Publisher, I think it can get even better. Here are some things I would love to see in the platform's next update:
- Better analytics: The more I know, the better I can get at writing posts that resonate with my target audience. This would be the first thing I would work on if I were in charge of LinkedIn's publishing platform.
- Additional sharing buttons: How about StumbleUpon, Reddit and "Email This" links to go with Twitter and Facebook. LinkedIn would benefit by getting additional exposure as well. (I can see this being added soon.)
- Split testing: This one might be a stretch, but I'm being greedy. Catchy, engaging headlines are key to getting your blog posts read. I'd love the ability to split test headlines, rolling out with the better of the two options.
- Tags, categories: While LinkedIn uses an algorithm to automatically categorize and distribute posts, I think being able to tag and categorize blog posts would help if only to enable authors to keep track of things.
- Control over how posts appear: I write often, and my posts are frequently lengthy. I could put hundreds of posts from my body of articles up on Publisher, however, I'd like to have a few highlighted as opposed to how they appear now. I'd love to see my landing page gain some design elements that I can control.
- Better tools to control the look and feel of my posts: WordPress and email platforms allow for better control over the look and feel of a post.
- Scheduling: Along with analytics on when the best time to post is, I'd love to be able to schedule my posts in advance.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
