LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 3
This week in the third and final part of this series, I offer suggestions for how LinkedIn's publishing platform can be improved upon for its next iteration. (For part one, click here; for part two, click here.)
While I really love the message amplification I'm getting using LinkedIn Publisher, I think it can get even better. Here are some things I would love to see in the platform's next update:
- Better analytics: The more I know, the better I can get at writing posts that resonate with my target audience. This would be the first thing I would work on if I were in charge of LinkedIn's publishing platform.
- Additional sharing buttons: How about StumbleUpon, Reddit and "Email This" links to go with Twitter and Facebook. LinkedIn would benefit by getting additional exposure as well. (I can see this being added soon.)
- Split testing: This one might be a stretch, but I'm being greedy. Catchy, engaging headlines are key to getting your blog posts read. I'd love the ability to split test headlines, rolling out with the better of the two options.
- Tags, categories: While LinkedIn uses an algorithm to automatically categorize and distribute posts, I think being able to tag and categorize blog posts would help if only to enable authors to keep track of things.
- Control over how posts appear: I write often, and my posts are frequently lengthy. I could put hundreds of posts from my body of articles up on Publisher, however, I'd like to have a few highlighted as opposed to how they appear now. I'd love to see my landing page gain some design elements that I can control.
- Better tools to control the look and feel of my posts: WordPress and email platforms allow for better control over the look and feel of a post.
- Scheduling: Along with analytics on when the best time to post is, I'd love to be able to schedule my posts in advance.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.