How Levenger Provides Products That Exceed Expectations
Great brands enable their customers to do more of what they love by creating products that exceed their expectations. Harley-Davidson enables motorcycling enthusiasts to express their independence through its collection of bikes and accessories. Apple enables music lovers to listen to music more often and in more places via iPods. Multichannel retailer CHEFS enables cooks to spend more time in the kitchen with its selection of fine cook and bakeware. Ski-Doo enables snowmobilers to explore more snow country through its powerful and innovative snow machines.
This couldn’t be more true for Levenger, a company whose passion is to provide tools for serious readers. I know what you're thinking: How much could possibly be involved in reading? This doesn’t seem to be an accessory/gear/equipment-heavy pastime like snowmobiling, motorcycling or even cooking. Great brands understand the nuances in their customers’ passions. As readers and writers themselves, the product development team at Levenger understands all the ins-and-outs of reading.
If you, too, are a reader, Levenger will not fail to impress you with its collection of finely crafted bookshelves, Bomber Jacket Reader’s Chair or Franklin Library Stand. All are crave-worthy items for any readers’ home library. No doubt, these items enable customers to quench their literary passions in big and impressive ways. But Levenger realizes there are a variety of meaningful ways to enable their customers’ reading lives to be better, easier and simpler.
Take its new Book-A-Roo, a book bungee with a backpack. Levenger knows that many readers are notetakers — scribbling comments in the margins, underlining passages that speak to them, highlighting turns of phrases that trigger new thoughts, and so on. What's a reader to do with their pen, highlighter, Post-it notes, bookmark? Well, that's exactly the problem Levenger addressed by creating this practical and useful tool. For a small price, readers are enabled to read and write more conveniently.