Follow Vera Bradley's Lead and Charm Your Customers

While it's not quite “Tis the season” for consumers, it is for many cross-channel retailers, as they're in the thick of putting the final touches on their gift season from a product development and presentation point of view.

Do you remember hanging your stockings by the chimney (or large-screen TV) with care? Perhaps your family’s stockings have been handmade or passed down from generation to generation, or are simply ones that your kids just had to have emblazoned with Elmo or Toy Story characters. Having merchandised both trendy and traditional holiday gift items and decorations for many years, I’ve learned that stockings are quite personal.