Don’t You Dare Read My Column This Week Unless …
You have voted!
If not, stop reading here. Walk out of your office, home or wherever you are, and proceed directly to your assigned polling station.
There’s too much at stake this time around. I implore you to get out and vote. Republican, Democrat, who cares? Just go vote. Sure, there may be long lines, but this election is so big that your vote could be your opportunity to make the biggest difference possible in your lifetime.
And one thing’s for sure: Your vote will count in the history books! Either the first black presidential or female vice presidential candidate will be elected to the White House.
I spent more than three hours in the Florida heat (it’s still in the high 80s here, and the line was outdoors in the sun) with my wife and 8-year-old for the privilege to cast my ballot. And there will be no hanging chads this year — it was all done by “scantron” (No. 2 pencil not necessary).
I did observe one interesting point, and this goes more to marketing than to voting choice. About an hour after we arrived, a truck pulled in with Obama logos emblazoned on its sides. The passengers of said truck then proceeded to unload coolers, handing out bottles of water to the masses to keep them happy and from suffering heatstroke. Good job! And they gave water to all. No partisanship here!
OK, my rant’s over.
As to last week’s column on downsizing, I received a few provocative comments. Some appreciative of my views and, of course, some who thought I was way off base.
So next Tuesday, for those who believe that my “downsizing is for sissies” argument doesn’t hold water and I don’t know what I’m talking about, stay tuned. I’ll prove my point to quiet the naysayers — and I’ll serve up some tips to help you reduce costs while I’m at it.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.