Catalog/Multichannel Industry Networking in the 21st Century Via the LinkedIn Network
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Over the past few weeks, I’ve spent a number of hours on the business networking Web site, www.LinkedIn.com. I’ve mentioned the network in my last three articles, so I’m hoping many of you have signed up and tried it for yourselves. Thanks to all of you who did and who linked to me. It’s nice to meet you! If you haven’t, join and link to me at www.LinkedIn.com/in/jimwgilbert . The following is my report.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.