Catalog and Direct Mail’s Slippery Slope: The Environment, Some Facts and Mail Suppression Files
It seems that a lot of you are pretty shy. Over on my personal blog, I’ve been getting a lot of comments to my last article on the evolution of our industry. There's been some back and forth about going green and its impact on direct mail — the typical “direct mail kills the environment” issue.
Does direct mail really destroy the environment? I don’t think so. The Direct Marketing Association, on its DMAchoice Web site, has published the following information about direct mail being the “green” way to shop:
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.