LinkedIn Adds Tagging Feature to Pulse Blog Posts
Great news for LinkedIn long-form bloggers. Yesterday as I published a new post, I found an excellent new LinkedIn Pulse feature. All LinkedIn publishers have the ability to create tags to help amplify their readership. The tags are on the bottom of your post creation page.
More Details (At Least What I Know So Far):
- You're allowed a maximum of three tags per post.
- As you begin a tag, Pulse will suggest tags for you that fit.
- I'm not aware if tags that are "self-created" will be available.
- I also don't have any understanding at this point whether adding tags will work on older posts. (I'm going to go back and tag some of my older posts. This should tell me whether I can breathe new life into them — i.e., get more views.)
- Clicking on a tag takes you to items similarly tagged.
- I've asked in a LinkedIn publishing group some questions about how tags work, so look for an update from me shortly.
By the way, if anyone from LinkedIn is reading this post, I have a few suggestions for updates that would make long-form blog posts even better:
- Give some input into analytics. I want to know more about how my posts work, when and where they're seen. And please bring back the ability to see how many people are sharing my posts via individual social media platform. That was super informative.
- Please let me be able to split test (A/B test) headlines.
- Hashtags would be a great amplification feature you could add too.
- It would be great to have the ability to schedule posts.
UPDATE: Here's some info I found on LinkedIn's Help pages:
- basics of tagging posts link (good place to start);
- how to add tags to posts link; and
- what happens when you tag a post link (this is interesting as it seems that tags don't help with keyword search unless a tag is specifically clicked).
This is a developing story; look for more details as they emerge. Have you tried the new tagging feature? Got something to add to this article? Please do share!
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.