LinkedIn Adds Tagging Feature to Pulse Blog Posts
Great news for LinkedIn long-form bloggers. Yesterday as I published a new post, I found an excellent new LinkedIn Pulse feature. All LinkedIn publishers have the ability to create tags to help amplify their readership. The tags are on the bottom of your post creation page.
More Details (At Least What I Know So Far):
- You're allowed a maximum of three tags per post.
- As you begin a tag, Pulse will suggest tags for you that fit.
- I'm not aware if tags that are "self-created" will be available.
- I also don't have any understanding at this point whether adding tags will work on older posts. (I'm going to go back and tag some of my older posts. This should tell me whether I can breathe new life into them — i.e., get more views.)
- Clicking on a tag takes you to items similarly tagged.
- I've asked in a LinkedIn publishing group some questions about how tags work, so look for an update from me shortly.
By the way, if anyone from LinkedIn is reading this post, I have a few suggestions for updates that would make long-form blog posts even better:
- Give some input into analytics. I want to know more about how my posts work, when and where they're seen. And please bring back the ability to see how many people are sharing my posts via individual social media platform. That was super informative.
- Please let me be able to split test (A/B test) headlines.
- Hashtags would be a great amplification feature you could add too.
- It would be great to have the ability to schedule posts.
UPDATE: Here's some info I found on LinkedIn's Help pages:
- basics of tagging posts link (good place to start);
- how to add tags to posts link; and
- what happens when you tag a post link (this is interesting as it seems that tags don't help with keyword search unless a tag is specifically clicked).
This is a developing story; look for more details as they emerge. Have you tried the new tagging feature? Got something to add to this article? Please do share!
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.