B-to-B Takes Notice of Social Sites

Emerging B-to-C online marketing trends are heading toward B-to-B applications. Recently we saw a prime example of this. Facebook, which most B-to-B marketers view as a B-to-C phenomenon, made a bold move into building small business communities by providing advertising to small businesses on the site. After all, it argued, Facebook is where the business leaders of tomorrow are currently hanging out.