Are You Operationally Ready for DRTV? Part 3
Over the course of the past month, I’ve been discussing DRTV as a way to acquire new customers. This week, I examine one of the main elements of response — your call center.
(For part 1, click here, and for part 2, click here.)
When it comes to response from DRTV promotions, ask yourself if your call center can handle the peaks and valleys (mostly peaks) of DRTV. Staffing a call center to handle TV-driven response can be a nightmare. Unless you want to limit the media you buy severely, you’ll need to be staffed up to 24 hours a day.
- Categories:
- Contact Centers
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
