A Simple, Yet Provocative Ode to 2007
I just got out of one of those mind-numbing meetings that appears to last a lifetime. It seems that “based on a view from 30,000 feet, the wagons need to be circled, and a new client facing 2.0 something-or-other needs to be re-imagin-eered.” I have no idea what on earth this means, which is scary because I was the one saying it (kidding!).
Don’t you just love corporate jargon? I prefer to speak straight, which can be a bit bewildering to others who prefer the more high-minded stuff you learn in an M.B.A program. But I digress.
It’s been a tough year and, frankly, I look forward to 2008. There were lots of ups and downs in our industry this year — too many in my opinion. Insane postage increases, wildfires, politics, a volatile stock market, the housing and mortgage industry meltdown, etc. Enough!
I can’t accurately predict what will happen in 2008, but I can almost certainly guarantee that it will be driven by election-year politics and an economy that, to me, feels shaky.
As for 2007, I want to leave you with a story I recently heard (but can’t for the life of me remember where I heard it). It goes something like this:
A man was asked when his favorite time of the day was. His answer was, “The moment my head hits the pillow at night.” When asked why, he said that this was the time every night that he reflected on his life and got to ask himself, “Was I the man today that I set out to be? Did I live up to my expectations of myself, and what can I do better tomorrow?”
This struck a major chord with me. Simple, elegant and to the point. No M.B.A or 30,000 foot view required, but great inspiration for all of us.
Thanks to Christmas Day and New Year’s Day falling on consecutive Tuesdays, this will be my last column of the year. I wish you and yours a safe, healthy and happy holiday season. Cheers to 2008.
Speak to you next year (where I hope to do better!). Got comments? Post them below!
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can e-mail him at email@example.com.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.