52 Weeks, 26,000-odd Words, Dozens of Reader Comments and One Name-caller Later ...
I dedicate this week’s column to the memory of all of the people who lost their lives on 9/11/2001 and their families. — Jim
When you get busy living, working and playing in your life, time does fly. Since I started writing this Web column for Catalog Success, a whole year has passed.
I’ve tried to make my column unique and hopefully let a bit of my personality come through in my writing. I try not to take things too seriously, and I’ve tried to imbue some of my humor and a touch of irreverence in my writings to you.
But mostly, I’ve tried to impart some of the things I’ve learned along the way about direct and catalog marketing.
To those of you who read my column, I want to thank you for your patronage, and I look forward to offering you more tips and ideas. We live in a society that’s information-rich and time-starved, and I truly appreciate the time you’ve taken away from other tasks to read this column.
To those of you who’ve posted comments, questions, even criticisms (and even the guy who called me “snarky”), I thank you too.
As I stated back last September, this column is about you. If you have any questions you’d like me to answer, controversies you’d like me to address or ideas for future columns, feel free to post them below. Or if you prefer to ask offline, e-mail me at firstname.lastname@example.org.
To recap this past year would take up much space. As I look back, some of my columns stand out and resonate with me. In no particular order, my Top Six are below. Please hit the “submit a comment” button to share with myself and other readers which columns you were able to make a buck from and perhaps explain how they worked out for you. We’d all love to hear about it and share some more ideas.
My personal Top Six:
1. Increase Sales With This Simple Call Center Training Technique (www.catalogsuccess.com/story/story.bsp?sid=45213&var=story)
2. Four Last-minute Tactics to Increase Your Holiday Revenue (www.catalogsuccess.com/story/story.bsp?sid=41158&var=story)
3. Postal Reform, Shmostal Reform: Beat Any Postal Increase NOW (And Look Like a Hero!) (www.catalogsuccess.com/story/story.bsp?sid=42285&var=story)
4. Which is First? The Chicken (Product) or the Egg (Marketing)? (www.catalogsuccess.com/story/story.bsp?sid=40018&var=story)
5. DM Hiring Practices: Best Ways to Find Good People, Part 2 (www.catalogsuccess.com/story/story.bsp?sid=56785&var=story)
6. Don’t Start a Catalog! (www.catalogsuccess.com/story/story.bsp?sid=36696&var=story)
Thanks for reading! Thanks for playing! I look forward to another productive year!
Speak to you next week,
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. You can reach him at email@example.com or 561-302-1719.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.