While I’m working on my report on who owns the Abacus data (see last week’s column) I got this response from Jerry Bernhart, the author of the hiring survey that started the thread regarding hiring practices in the catalog business. So without further ado I turn my column over to Jerry, who’s the president of Bernhart Associates Executive Search.
For the past seven years, Bernhart Associates Executive Search has conducted a survey measuring employment trends in the direct marketing industry. In our most recent survey this past April, we added this new question: How would you characterize the overall ease or difficulty you are
Wendy Weber
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