Wade Lee Jones

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Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

September 21, 2012Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

In a revealing session at the NEMOA directXchange conference in Groton, Conn. yesterday, David Kravetz, co-founder of Fairytale Brownies, and Wade Lee Jones, director of direct mail and CRM at teen footwear and apparel retailer Journeys, discussed what marketing tactics and channels are driving positive results for their businesses — and which are not. Here's a recap:

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