Next month, the Direct Marketing Educational Foundation will honor four winners of its 2009 Rising Stars Awards, as well as credit card payment management platform provider Litle & Co. as its Corporate Commitment award winner.
Writing this issue of The Corner View from Cambridge, Mass., during the Spring NEMOA conference this week, I found myself reflecting on the types of people who attend this conference, as well as the types of people in this industry today. Although the catalog business has undergone much consolidation over the years, which has stripped some companies of their entrepreneurial spirit, when you come to a NEMOA, it reinforces the industry’s ages-old character. NEMOA people are warm, caring, entrepreneurial and very social. They share a unique passion for the catalog business. In many respects, they’re indicative of the traditional cataloger. But guess what? They’re
Although he passed away in late January, word of Dick Hodgson's death caught a number of attendees at the May Catalog Conference in Chicago by surprise. I heard about it right away, but I hadn't joined Catalog Success yet. So I felt it appropriate to set aside this month's column to finally give this catalog legend the industry recognition he deserves. Not many who knew him realized that Richard Sargeant Hodgson, who spent the last three years of his life battling myelodysplasia, a rare bone marrow disorder affecting blood cell production, got his start in direct marketing by operating his own lettershop and