While product uniqueness and quality are keys to moving merchandise, product presentation can make or break you and your catalog. Creativity in catalogs also is crucial to driving sales, but brand awareness is as well. Stuart Cumming, CEO of Cumming Agency & Studios, offered several tips for store-driver catalogs in a session during last week’s DM Days New York Conference & Expo. Below are some of his top tips on planning, designing and producing a creative and effective catalog. 1. Simple icons/messages to get your message through quickly. Keep your pages cleanly organized with strict categorization. Make it easy for consumers to pick up
Stuart Cumming
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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