Online women's shoes retailer Heels.com tired of the spotty return on investment traditional online acquisition tools — namely display ads — were yielding the brand. So it turned to a new technology from online advertising company Permuto to attract new customers profitably online.
Shaukat Shamim
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
More Blogs
