Scott Key

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Gap's Athleta athletic apparel line for women plans to open stores in Chicago, Boston, Houston and Denver in 2012, Scott Key, senior vice president and general manager, said in a telephone interview.

Two Athleta stores will open this week in Manhattan. The openings mark the women’s active wear brand’s entry into the East Coast market and support Athleta’s plan to open up to 50 stores by 2013.

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