Sam

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

"Fireman Sam," a cartoon aimed at preschoolers, has long been a hit overseas. Now Mattel and Amazon.com are teaming up to sell the yellow-hatted hero to American children — a potentially controversial experiment that, if successful, could create a new model for marrying television shows with related merchandise. Amazon and Hit Entertainment, a division of Mattel, are creating an Amazon.com "content hub" that will, side by side, offer episodes of "Fireman Sam" and the opportunity to buy related toys, books, games, costumes, lunchboxes, T-shirts, hoses, hats, bags, footwear and bikes. 

Last year, Groupon's CEO Eric Lefkovsky said that his ambition was to make the e-commerce company's Goods business more like Costco, not Amazon.com. Yesterday, the company announced it's launching a new business called Groupon Basics — offering discounts on home goods to compete with warehouse-based bulk-buying clubs — that will bring it one step closer to that idea. As an expansion of the online e-commerce portal Groupon Goods, Groupon Basics is a discounted, bulk-shopping service for home goods. Starting with household, personal care and health products, the plan is to expand to canned and packaged groceries in the next few months.

Former Barnes & Noble executive Jamie Iannone was named president and CEO of Samsclub.com in a restructuring that elevates and integrates Sam's Club's online business into Wal-Mart's global e-commerce business unit based in California. Iannone previously served as president of digital products at Barnes & Noble and oversaw the bookseller's Nook Media unit. He also spent seven years at eBay.

In a settlement agreement with the U.S. Labor Department, Wal-Mart Stores Inc. has agreed to improve safety conditions for employees who use trash compactors and cleaning chemicals at 2,857 Walmart and Sam's Club stores in 28 states. The retailer will also pay a $190,000 fine to fix hazards uncovered during an Occupational Safety and Health Administration inspection at a store in Rochester, N.Y.

Are traditional blacklisting technologies that rely on scanning and signature updates bringing your store systems to a halt? Do you struggle to maintain PCI compliance throughout the year? Learn how Sam, a store systems manager, is using Bit9's trust-based security solution to achieve compliance and increase security with less cost and administrative effort than antivirus.

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