Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

"Fireman Sam," a cartoon aimed at preschoolers, has long been a hit overseas. Now Mattel and are teaming up to sell the yellow-hatted hero to American children — a potentially controversial experiment that, if successful, could create a new model for marrying television shows with related merchandise. Amazon and Hit Entertainment, a division of Mattel, are creating an "content hub" that will, side by side, offer episodes of "Fireman Sam" and the opportunity to buy related toys, books, games, costumes, lunchboxes, T-shirts, hoses, hats, bags, footwear and bikes. 

Last year, Groupon's CEO Eric Lefkovsky said that his ambition was to make the e-commerce company's Goods business more like Costco, not Yesterday, the company announced it's launching a new business called Groupon Basics — offering discounts on home goods to compete with warehouse-based bulk-buying clubs — that will bring it one step closer to that idea. As an expansion of the online e-commerce portal Groupon Goods, Groupon Basics is a discounted, bulk-shopping service for home goods. Starting with household, personal care and health products, the plan is to expand to canned and packaged groceries in the next few months.

Former Barnes & Noble executive Jamie Iannone was named president and CEO of in a restructuring that elevates and integrates Sam's Club's online business into Wal-Mart's global e-commerce business unit based in California. Iannone previously served as president of digital products at Barnes & Noble and oversaw the bookseller's Nook Media unit. He also spent seven years at eBay.

In a settlement agreement with the U.S. Labor Department, Wal-Mart Stores Inc. has agreed to improve safety conditions for employees who use trash compactors and cleaning chemicals at 2,857 Walmart and Sam's Club stores in 28 states. The retailer will also pay a $190,000 fine to fix hazards uncovered during an Occupational Safety and Health Administration inspection at a store in Rochester, N.Y.

Are traditional blacklisting technologies that rely on scanning and signature updates bringing your store systems to a halt? Do you struggle to maintain PCI compliance throughout the year? Learn how Sam, a store systems manager, is using Bit9's trust-based security solution to achieve compliance and increase security with less cost and administrative effort than antivirus.

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