One of the best takeaways for me from the recent Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans was the need to be open to “smart change,” a term I “borrowed” from Sarah Fletcher, creative director of Catalog Design Studios, a catalog creative consulting firm. She said, “The big take-home for me from this year's conference was No. 1, don't panic, and No. 2, be open to smart changes.”
It’s no secret that there are far fewer list management and brokerage firms vying for our business. Many of the smaller, more entrepreneurial list firms have been absorbed by a few large corporations. As a result, some catalogers believe there are fewer opportunities to negotiate pricing and fewer choices in general. The same concerns exist about firms that rent out cooperative prospect lists. But in reality, the contrary is true.
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on