An Abacus/Epsilon webinar I took part in on Oct. 1 addressed the challenge all marketers face today…
Mary Ann Kleinfelter
One of the best takeaways for me from the recent Annual Conference for Catalog & Multichannel…
It’s no secret that there are far fewer list management and brokerage firms vying for our business…
For many years, square-inch analysis was delegated to the newest member in a catalog marketing…
A good list-hygiene strategy can help ensure that your increasingly costly promotions will reach…
I have worked at numerous business-to-business (b-to-b) catalogs during the years, and one problem I…
