In advance of next Thursday's Retail Marketing Virtual Conference & Expo, I took the opportunity to interview one of the show's speakers, Richard Sexton, the founder and president of Carolina Rustica, an omnichannel retailer of high-end furniture and lighting. (Richard is also a member of Retail Online Integration's Editorial Advisory Board.) Richard will be hosting the "Showrooming: Your Secret Weapon for In-Store Sales" session. Here's a sneak peek into some of the issues that Richard will be addressing during the half-hour session:
Richard Sexton
As we ring in a new year, many retailers are wondering what's in store for 2011. With an economy that's still bouncing back from the Great Recession, it's hard to predict the future (yet we're going to try anyway). For many retailers, 2010 proved to be a year of recovery. They're hoping to continue down that path again this year. To help you get a feel for what lies ahead, Retail Online Integration surveyed leaders in the cross-channel and e-commerce retail space in the fall of last year to get their predictions for 2011. Here's what we learned.
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