Ralph Lauren 4D

In celebration of 10 years of digital innovation, Ralph Lauren presents a fusion of art, fashion and technology in a visual feast for the five senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space. Most Popular + MORE VIDEOS >> Featured Articles + MORE Featured Articles >> TOP TEN + MORE TOP TEN >> JOIN THE NETWORK Stores Online Retailing Retail Technology Consumer Trends Video Top Ten Top 10: Business Top 10: Lifestyle

Ralph Lauren took home the top award at the Racie Awards Luncheon, held during the National Retail Federation's Innovation and Marketing Conference in San Francisco. Its campaign, Ralph Lauren 4D: A Historic Fusion of Art, Fashion & Technology, was voted the Best of the Best among all Racie award submissions.