To help retailers make the migration to a new e-commerce platform as seamless (and painless) as possible, a panel of retail technology experts — Jason Allerding, information systems manager for Parts Express; Pinny Gniswich, executive vice president of business development at Delmar Jewelry; and Vivek Saxena, chief marketing officer and senior vice president of e-commerce, VISAX — offered their tips in a session this week at the eTail East conference in Philadelphia.
Pinny Gniswich
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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