Nikki Baird

As consumers research online for the best deals before leaving home to find the lowest prices in stores, they're not only forcing more competitive behavior between retailers, they're exposing different prices by geography and channel within a retailer's chain.

Online consumer behavior is constantly changing. There are more touchpoints and channels to connect with consumers than ever before. Keeping up with these steady and ever-present changes in online shopping behavior is the No. 1 thorn in the sides of retailers, according to a recent report by Retail Systems Research (RSR), sponsored by ATG, a subsidiary of Oracle, titled After the Storm: Connecting with the New Online Consumer.

Macy’s has launched an m-commerce website for its Macy’s brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

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