For cross-channel retailer Quiksilver, which designs, produces and distributes a mix of branded apparel, footwear, accessories and related products for outdoor sports lifestyle enthusiasts, the launch of 10 new e-commerce sites in Europe signaled the growth of the brand beyond its traditional markets of the United States and Australia. Consumers in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain and the United Kingdom — not exactly surfing hotbeds — now can purchase Quiksilver gear and apparel online.
Quiksilver recently launched e-commerce sites in 10 countries over just a few months’ time. The outdoor sports lifestyle retailer's use of the Demandware cloud-based e-commerce platform made possible rapid rollouts of sites in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain and the United Kingdom. "Quiksilver had a very aggressive market expansion strategy and we needed a platform that would allow us to roll out multiple sites across geographies in a fast, efficient way," said Quiksilver's Senior Vice President of Digital Nicolas Foulet in a statement.