With more than 41 million subscribers in its nearly seven-year existence, professional networking site LinkedIn is grabbing the social media headlines these days right along with Facebook and Twitter. In his keynote presentation at last week's DM Days New York Conference & Expo, Mike Gamson, LinkedIn's vice president of corporate solutions, revealed some of the secrets to his company's success, as well as tactics other direct marketers can use to make Web 2.0 more than just a buzzword.
Mike Gamson
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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