With a business model akin to that of Avon's or Mary Kay's, FM Group USA sought to increase its revenues by motivating independent sales distributors to move more product. What better way to motivate than to offer an incentive. Beginning in July of 2010, FM Group USA did just that, offering its sales reps the opportunity to win gift cards in exchange for meeting predetermined sales goals. FM Group USA also offers gift cards to new members joining its independent 
sales force.
Michael Walkowski
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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