Launched on June 23, 2009, as an online marketplace not unlike eBay, Alice.com enables CPG manufacturers to sell their household essentials — think toothpaste, laundry detergent, trash bags, toilet paper, etc. — direct to consumers. By making thousands of products typically not found online available for purchase, Alice.com has tapped into an underserved market, albeit surprisingly so to the company's founders.
Mark McGuire
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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