Liam Gallagher

Tags: Online Retailing, Retail - Apparel, Technology Pretty Green, the British clothing label founded and designed by Liam Gallagher, is launching the Fits.me Virtual Fitting Room tool on its e-commerce website. According to the company, Pretty Green is now among the many notable fashion outlets, including Gilt Groupe and the world's largest online fashion retailer, Otto Group, to utilize Fits.me's patented technology to help their customers achieve the perfect fit when purchasing apparel online. Through the Fits.me application, Pretty Green's online customers can enter their measurements to see a virtual model of the same shape and size as themselves.