Women's apparel retailer Cache launched a mobile app last December due to increased traffic to the brand's mobile website. Working with mobile and multichannel platform provider Usablenet, Cache has designed an app that engages its customers with relevant content and offers, while at the same time integrates multiple marketing channels.
Kevin Metz
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
When specialty retailer Cache hired Kevin Metz as its first vice president of e-commerce last year, his mandate was clear: connect the store and online experiences. Metz, who previously worked for Yankee Candle, Limited Too and Bass Pro Shops, got to work on the Cache website to make it easy for its customers, who mostly research online and come in-store to purchase, to check to see if a product is available at the Cache store closest to them.Â
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