Kelly Hushin

The following is a guest post from Kelly Hushin, editor of The eTail Blog. This post is part of the blog's "One Thing I Can't Live Without" series, where leading retailers and solution providers explain the one thing they can't do their jobs without.

Charlie Cole, vice president of online marketing at Lucky Brand Jeans, talks to Kelly Hushin, editor of the eTail Blog, about how and why it's important to understand your data analytics suite and target customers through strategic use of that data.