Jason Kang's 'One Thing I Can't Live Without' Gets Things Done!
The following is a guest post from Kelly Hushin, editor of The eTail Blog. This post is part of the blog's "One Thing I Can't Live Without" series, where leading retailers and solution providers explain the one thing they can't do their jobs without.
When I asked Jason Kang, chief marketing officer of Zazzle.com, to identify the one thing he couldn’t do his job without, he mentioned analytics. But I wanted him to dig a little deeper. I'm glad I did. Jason came up with something a bit different for his “One Thing I Can’t Live Without.” In fact, he came up with two!
If this is your first foray into the “One Thing I Can’t Live Without” series, here’s a brief: The eTail Blog’s “One Thing” series reveals one thing someone in your industry can’t work without. I'm talking about anything that your colleagues — retailers or multichannel retail solution providers — can't do their jobs without. And I'm taking that beyond the obvious.
The goal is to bring you some tactical tips straight from the experts’ mouths. Hopefully one or two of them will help you out in unexpected ways. Without further adieu, I bring you Jason’s “One Thing I can’t Live Without … ”
eTail Blog: What's the one thing you can't live without? And I don't mean coffee. I mean anything from a technology tool to a partner to an employee or team to a cool trick you do on Excel to a shortcut you take in your programs.
Jason Kang: Given you asked me to stay away from answers like “analytics,” which is obviously critical — can’t manage what you can’t measure — I’ll give you two things: one, GTD and, two, Excel macros.
EB: Can you explain what these are?
JK: A few years ago a friend turned me on to a system, a philosphy called GTD [a concept and book by productivity consultant David Allen]. It’s a way of organizing my work/personal priorities in such a way that makes me significantly more productive and, per its namesake, helps me "Get Things Done." Also, I do a lot of work in Excel, and from my banking days I've created a set of shortcut macros that makes me about 55 percent more efficient than I otherwise would be. Basically it has all the most common formats and functions so that I can use my keyboard to do everything.