Joyce Beggs

By Gretchen A. Peck Some practical, modern insert media tips for catalogers. Postal rates went up earlier this year, and they're expected to rise again in about another year. For catalogers looking for ways to offset some of their distribution costs, the time may be right to launch an insert media program or ramp up an existing one. "One of the main challenges for any mailer right now is that you only have so many promotional dollars to acquire new customers," says Garrison Cummings, circulation analyst for Miles Kimball, a general merchandise cataloger. "With postage rates going up, you have to look down other

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