Growing his e-commerce business from $5,000 in sales in year one (2008) to $27 million in sales five years later, Josh Neblett, co-founder and CEO of Etailz.com, which operates three e-commerce websites — GreenCupboards.com, ecomom.com and everyCasa.com; a soon-to-launch site, coybeauty.com; a brick-and-mortar store in the company's hometown of Spokane, Wash.; and etoolz, a division focused on developing proprietary software solutions and tools, is well schooled on what it takes to grow a business from startup to thriving operation. Neblett shared those insights yesterday at a session at the Internet Retailer Conference & Exhibition in Chicago. Here's a list of his five things bootstrapped e-commerce businesses should do, followed by five things they shouldn't do:
Josh Neblett
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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