Leveraging mobility and new digital technologies is a smart move for the retail industry, especially as it seeks to engage younger consumers accustomed to using mobile devices to communicate, browse and play. But as with any new endeavor, retailers should proceed with caution and pay heed to the following:
Jerry
Warner Bros. Consumer Products partnered with Uniqlo, the largest clothing retailer in Japan, for a Harry Potter apparel line. The all-new t-shirts will be available at all Uniqlo stores worldwide (excluding U.S.), Ut Store Harajuku and Uniqlo online store, to support the July 15 release of Harry Potter and the Deathly Hallows Part 2. WBCP also expanded their current deal with Uniqlo for new offerings from classic characters, including Looney Tunes, Tom and Jerry, Batman and Superman. New Looney Tunes and Tom and Jerry women's and girls' t-shirts are now available. This expanded partnership with Uniqlo will allow fans
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