The hyperconnected economy is having a profound effect on how consumers engage with retailers. The buying process is becoming more technology-driven than retailers imagined even a few years ago. Underpinning these new engagement models is a slew of software that must work as quickly and precisely as hyperconnected consumers can buy. The retailers that can keep up with the pace of change will be the ones that win.
Leveraging mobility and new digital technologies is a smart move for the retail industry, especially as it seeks to engage younger consumers accustomed to using mobile devices to communicate, browse and play. But as with any new endeavor, retailers should proceed with caution and pay heed to the following: