Jerry Machado

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Catalog Success: What are the catalog’s customer demographics? Ann Killeen: We have a split demographic — we service Montessori teachers and schools as well as the parents of the children who attend Montessori schools. CS: What classifies as a Montessori school? AK: Montessori was started by Maria Montessori 100 years ago. She was the first woman physician in Italy and she observed children. From there, using sort of a scientific approach, she developed a very hands-on method for education where essentially it recognizes that children learn by doing things and repeating. One child might want to do something only once or twice,

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