Jerry Johnson

Amazon.com is the United States’ most relevant retailer, followed by Target, according to Brodeur Partners’ Retail Relevance Top 10 ranking. The study asked shoppers to look at 21 of the nation's top retailers and select the "most" and "least" personally relevant retailer in four specific areas: practicality, values, sensory appeal and social appeal. "These are four ingredients of relevance that you look for in everything, from a Google search to a product, candidate, cause or place to shop," said Andy Coville, CEO of Brodeur Partners, Boston.