Jerry Cerasale

The Direct Marketing Association (DMA) today announced that the Postal Regulatory Commission (PRC) has granted the United States Postal Service's request for an exigent postal increase. "They are the Grinch this Christmas," said Jerry Cerasale, DMA's senior vice president of government affairs.  "At least, they state that this outrageous postage increase will be phased out.  Sadly, the

Shakeups at Three Big Multichannel Retailers Executive departures have resulted in major changes at three large multichannel retailers. Below are the maneuverings. J.C. Penney: Chairman/CEO Myron “Mike” Ullman has added the responsibilities of COO for this multichannel giant following the December termination of EVP/COO Catherine West. The Home Depot: Robert Nardelli has resigned as chairman/CEO of this multichannel home improvement products merchant. He’s been replaced by Vice Chairman and EVP Frank Blake. Additionally, CFO Carol Tome has added the title of EVP, corporate services; EVP for Home Depot Supply Joe DeAngelo has been named COO; and Brian Robbins has replaced John Campi as SVP, global sourcing and

"When devising your corporate policy, remember to also protect your employees' information that's housed in your human resources (HR) department. "Security breaches aren't all caused by computer hacking. Stealing of paper records is a threat, too. Devise a written privacy protection policy for HR data, then train employees to adhere to the policy. If you do have a security breach, government authorities will look more kindly on you if you can at least show that you had a written policy and a training program in place." —Jerry Cerasale, senior vice president, government affairs, The Direct Marketing Association

"When devising your corporate policy, remember to also protect your employees' information that's housed in your human resources (HR) department. "Security breaches aren't all caused by computer hacking. Stealing of paper records is a threat, too. Devise a written privacy protection policy for HR data, then train employees to adhere to the policy. If you do have a security breach, government authorities will look more kindly on you if you can at least show that you had a written policy and a training program in place." —Jerry Cerasale, senior vice president, government affairs, The Direct Marketing Association

Why don't more catalogers use recycled paper? Jerry Cerasale, senior vice president of government affairs, The Direct Marketing Association My response is based not on a strict study of our membership, but conversations with our members. If the [recycled-paper] supply got larger, the price would drop. For most of the members with whom we talked, the price of recycled stock is greater than the price of virgin paper. Some of our members have been able to negotiate with certain vendors in certain areas. But with members having such tight margins, just that little bit is enough for them to